This question has often been asked by marketing professionals. “Should I focus on social media marketing or email marketing?” However this question is fundamentally flawed, successful marketing doesn't just rely on one medium versus another, but rather the incorporation of all mediums.
The grandfather of today’s social media actually is email marketing and this is still the venue with the largest reach and still remains the initial driving force increasing SEO to not only the social media medium, but also to website introduction and integration. Additionally, this continued viable medium continues to grow at an ever increasing exponential rate with nearly 3 email billion accounts in 2010 projecting to be nearly 4 billion by this year. In fact, currently over 190 billion emails are sent daily.
This overall internet marketing question really shouldn't be taken as an either/or proposition but more something along the lines of looking for the “solution” by using every means in order to expand your audience and customer base. Regardless eMail marketing remains the most efficient ROI, but this ROI can only be increased by also incorporating social media.
It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa. - Dirk Benedict
